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The Institute for Korean Studies

The Institute for Korean Studies

The Institute for Korean Studies

This is America: ‘Squid Game,’ K-beauty and BTS – What’s so special about Korean pop culture?
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    3.  | This is America: ‘Squid Game,’ K-beauty and BTS – What’s so special about Korean pop culture?

USA Today interviews Penn State’s Dr. Inkyu Kang on the rising popularity of Korean culture in the United States through shows such as “Squid Game,” K-beauty, and music groups such as BTS. Read the full story here: ‘Squid Game,’ BTS, K-beauty: Why Korean pop culture is making waves (usatoday.com).